Why Do Businesses Struggle to Maintain a Unified Customer Experience Across Channels?
Customers expect consistency whether they reach out via email, chat, social media, or phone. This discussion looks at organizational silos, communication gaps, misaligned goals, and the frameworks that help teams create a seamless, unified CX journey.
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Modern businesses rely on seamless customer journeys, yet many still struggle to align support, product, and operations. Exploring HW.CX highlighted the importance of a unified customer experience strategy, where every interaction reinforces trust instead of creating friction.